- Betty Ross' first TV appearance was in "The Incredible Hulk" portion of the 1966 animated The Marvel Super Heroes, voiced by Peg Dixon.
- Betty appears as a main character in the 1982 The Incredible Hulk animated series, voiced by B.J. Ward.
- Betty appears as a main character in the 1996 The Incredible Hulk animated series, voiced first by Genie Francis in the first six episodes and by Philece Sampler in later episodes.
- Betty Ross appears in the live-action 2003 film Hulk, played by Jennifer Connelly
- Betty Ross appears in the animated direct-to-video films Ultimate Avengers and Ultimate Avengers 2
- Betty Ross appears in the 2008 film The Incredible Hulk
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