Captain Marvel (Mar-Vell) is an alien invader turned superhero and is the first superhero called Captain Marvel in the Marvel Universe. Literally he was a captain called Mar-Vell, and when and when he was replaced for the first time they treated the perosnagem as wanting to be like the previous captain and so started the thing of calling the characters who replace him "Captain Marvel".
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Appears in Super Hero Squad Show and Captain Marvel movie. Ultimate version: Avengers Earth's Mightest Heroes.